Alcohol has established its place in cultures around the world for as long as civilisation has existed. From the Irish enjoying a ‘daily grog’ to the French encouraging a glass of wine with your meal, alcohol is enjoyed in various quantities and occasions by many. But if drinking is widely accepted across the globe, why do over a quarter of Brits feel the need to lie about how much they consume?
This interesting piece of news comes from YouGov after the company surveyed a range of Brits about their drinking habits for a Yahoo News podcast, ‘Britain is a Nation of…’. According to Morning Advertiser, “more than a quarter of respondents (27%) confessed to having told someone they drink less alcohol than they actually do, while 58% of those asked claimed they haven’t.”
The survey also found that men are more likely to lie about drinking (29%) compared to women (24%). Further to this, the survey found that 18 to 24-year-olds are more likely to hide how much they drink compared to over-55s (62%).
But who are Brits lying to exactly? Unsurprisingly, most of the fibs are being told to doctors or healthcare professionals (59%). But Brits are also claiming to have lied about how much they drink to parents (43%), work colleagues (32%) and more.
Drinking habits in Britain have always been a hot topic for government healthcare officials, with nearly 600,000 Brits being alcohol dependent and the nation being among one of the top drinking nations in the world. But we don’t need statistics to tell us how much Brits love to drink, we’re known for it around the world. With notoriously rowdy stag dos and wild hen parties, many tourist hotspots will tell you the same thing: British tourists are the booziest of them all.
So why are Brits such big lovers of alcohol? I believe this ‘boozy Brits’ lifestyle started a few decades ago, twenty or thirty years or so after the second world war. Britain was in full bloom, and the financial hardships that the previous generation had endured from the war were finally behind us, and for the first time in a long time, the future looked promising. Our country was no longer suffering, and we were making the most of it and living life to the full.
Fast forward this celebratory way of living to the 80s and 90s, where drinking regularly was ingrained in the minds of the new generation. Partying was a whole new ballgame, and nightclubs were cropping up on every city corner, offering the chance to dance the night away while consuming something sugary and boozy.
By the time the millennium rolled around, the nightclub scene was only getting more significant and had become a staple, weekend affair. Celebrities were being papped stumbling out of glitzy nightclubs that had waiting lists as long as your arm, and if you weren’t doing the same, you were branded as ‘boring’. With the party and nightclub lifestyle having become so widespread, it doesn’t come as any surprise that there was a surge in alcoholism that continued into the 2010s, with people as young as 13 drinking alcohol.
But it hasn’t all been doom and gloom for Britain and its drinking habits. For the first time in twelve years, Britain’s alcoholism rates have dropped, so much so that the country has seen an abundance of pub and nightclub closures across the country. But why? As well as a lack of disposable income in current financial climates, this change in attitude can likely be accredited to the influx and endorsement of healthy eating and clean-living lifestyles, something that has been a popular theme on social media for some time now.
But with this new way of life growing in popularity, not everyone will be boycotting the alcohol aisle, and I believe it’s these people who are the ones who are untruthful about how much they really drink. No longer is it ‘cool’ to drink your body weight in beer and stumble home from the pub, kebab in hand. Now people get their rush from an intense exercise class or get pick-me-ups in the form of vitamin-packed smoothies. And when those around you are jumping on this healthy living bandwagon, it’s unsurprising that those who are still drinking considerable amounts of alcohol are not going to profess to it, even to their GP.
Cutting back on alcohol is not that easy, even for mild drinkers. As well as the challenge of breaking the habit, there has been little to no choice in alcohol-free beverages to accommodate those going sober and neither has there been an incentive to do so. After all, why would you want to give up the refreshingly crisp taste of a gin and tonic for a neon-coloured soft drink that tastes like syrup? No one should have to settle, which is why I created Kolibri.
Kolibri looks to give choice back to the consumer where it rightfully belongs, in a range of satisfyingly grown-up flavours that won’t have you staring longingly at the spirits shelf when you’re choosing to go sober. If you’re concerned about your alcohol intake or looking to cut back, Kolibri is here to help make it easier (and tastier) than ever.